Santiago is Meliá Hotels International Global Head of Social Media and Brands´ Public Relations with over 15 years of
experience in the tourism and software industries. Santiago is also a recognised keynote speaker and
professor of digital marketing with a proven track record of leading high-performance teams
and driving innovation, efficiency, and strategic partnerships.


At Meliá Santiago leads the Global Social Media & PR functions worldwide including strategy,
media investment, technology and Social Media Customer Service.
Santiago has led 360-degree digital campaigns, including Social Media, PR, Media Buying, and F&B
Digitalisation managing a large international team PR & Social Media
agencies and professionals and key media and technology partners.