Join us for an engaging 90-minute lunch and learn, designed for hotel IT leaders ready to tackle advanced cybersecurity challenges. Through a fun, interactive game, test your knowledge and explore complex, real-world security scenarios that drive discussion on cutting-edge strategies and emerging trends. The stakes are high with prizes for the top three winners, but all participants will walk away with at least three actionable insights to fortify their hotel’s defenses. This session offers a unique mix of learning, competition, and networking—don’t miss the chance to sharpen your cyber skills! Open to Hoteliers and select Sponsors!

Co-Hosted by the Retail & Hospitality ISAC
Co-Hosted by VENZA

Join our Guided Coastal Hike for a scenic journey along breathtaking coastal trails. An expert naturalist will lead you to stunning viewpoints while sharing insights about local flora and fauna. The guided hike stops at a variety of spectacular viewing points including the Point Vicente Lighthouse and the Terranea Sea Salt Conservatory. You might even spot native species like the California Gnat Catcher or the Allen’s Hummingbird. Ideal for those who enjoy nature and want a relaxed networking opportunity.

Open to hotel operators and select sponsors. Space is limited and sign-up is available during event registration.

Make the most out of your time at HTF with curated 1:1 networking. In this professionally moderated session, we'll help hotel executives with shared interest find each other, and introduce you to solutions you care about. HTF curates each participant's preferred topics and profiles to spark worthwhile one-on-one conversations. * Open to all hotel operators and select vendors. Pre-registration required.

Business strategist, technology expert, and futurist Scott Steinberg leads an interactive keynote presentation that promises to reshape the way you deploy technology to tackle business opportunities. The bestselling author of Make Change Work For You brings the energy and insights he’s shared with organizations like IBM, PwC, and the US Department of Defense and media outlets like CNN and the Today Show to the Hotel Technology Forum stage — asking you to share your most pressing challenges and explore actionable solutions that drive bottom-line growth.

Digital transformation is accelerating and hoteliers need to know what’s on the near-term horizon. From streamlined operations to next-level guest experience, we’re exploring top tech trends with innovative hotel brands that are remaking our industry.

Robert Marusi, Commercial Enterprise Director of Hotel del Coronado, shares his expertise on the impact of AI in creating tailored guest experiences and additional revenue. This session will highlight the role of AI in analyzing historical customer data to develop detailed guest profiles and personalized marketing strategies. Discover the importance of a seamless guest experience, the critical role of CRM systems, and key considerations for implementing AI effectively in your hotel operations.

Join us for our 19th annual Hotel Visionary Awards, where we celebrate outstanding achievements in hotel technology. Our newly expanded categories guarantee an exciting showcase of innovation and teamwork within the industry. Don’t miss the live announcement of the winners and the chance to be inspired by their stories!

Discover what hotels can learn from other industries to enhance their cybersecurity strategies. Join experts from retail, travel, and restaurant sectors as they discuss crucial lessons in cybersecurity. Topics include vendor vulnerabilities, ransomware, loyalty fraud, and guest data privacy.

In this exclusive panel, our Lifetime Achievement Award recipients share their journey through decades of transformation in hotel technology. This candid conversation will explore the strategic choices, challenges, and successes that shaped their paths, with advice on how today’s leaders and emerging professionals can navigate and contribute to a dynamic future in hospitality.

Join us for an impactful case study presented by Hyatt Hotels, highlighting its recent technology-driven approach to combatting human trafficking. Learn how Hyatt’s plug-and-play DNS solution empowers hotel staff, owners, and operators to further industry-wide efforts in promoting safety and human rights.

Get ready for an exhilarating session featuring the next generation of tech innovators! Our Startup Super Session brings together a handpicked selection of startups to present their cutting-edge products and services. Curated for their ingenuity and impact, these brands will showcase the most exciting new concepts in technology. This session is a must-attend for anyone looking to stay at the forefront of innovation.

As AI and natural language search increasingly shape how consumers seek and connect with brands, this interactive workshop will show you how AI perceives your hotels. As we explore questions like “What does it take to make AI-driven search work?” we’ll analyze potential strengths, weaknesses, and opportunities for a truly effective AI vector-based search. Bring your personal devices — ideally a laptop or tablet — and, if possible, a photo of a favorite property as we explore how to configure words and images for the future of search.

Join us for dinner to honor this year's award winners!

Kick off your day with breakfast and big ideas during this special session that explores hotel tech’s top strategic goals, challenges, and implementations from Hospitality Technology's 2025 Lodging Technology Study. This will be a lively room-wide discussion guided by our expert panelists as attendees connect, share ideas, and take home fresh strategies.

In this engaging session, IT leaders share their experiences and strategies for securing board approval and funding for technology projects. Hear firsthand accounts of the challenges they face and the tactics they employ to successfully fund both essential and strategic IT initiatives.