Join industry leaders from Arlo Hotels and Melia Hotels as they share how they’ve turned social media into a powerful tool for customer loyalty and revenue growth. Arlo Hotels will present their If You Arlo app, which enables influencers to drive bookings and earn rewards. Melia Hotels will discuss their approach to managing social media interactions with automation and AI, ensuring timely and effective customer engagement. Learn practical tips and innovative strategies to enhance your social media presence and impact your bottom line.