As AI and natural language search increasingly shape how consumers seek and connect with brands, this interactive workshop will show you how AI perceives your hotels. As we explore questions like “What does it take to make AI-driven search work?” we’ll analyze potential strengths, weaknesses, and opportunities for a truly effective AI vector-based search. Bring your personal devices — ideally a laptop or tablet — and, if possible, a photo of a favorite property as we explore how to configure words and images for the future of search.