Hotel Technology Forum is the premier event for hotel leaders and technology solution providers to explore solutions and drive innovation.

As the lodging industry welcomes soaring travel demand and rising occupancy rates, truly winning the customer - from easy booking and frictionless on-property experiences to lifetime loyalty - is more vital than ever. 

At HTF 2024, we're uniting hotel solutions and decision-makers across technology, marketing, revenue management, and guest experience, working together to "Win the Customer."

We'll delve into how the seamless integration of these crucial components can propel your properties to new heights of excellence in today's competitive hospitality landscape.

The HTF agenda includes curated speakers and featured case studies, interactive workshops, and valuable networking. It all takes place at Terranea Resort, a world-class destination for hospitality on the southern California coast.


Connect with fellow hotel professionals & technology solution providers

DISCOVER the winning formula for hotel success, as we unite solutions and decision-makers to help propel your properties to new heights.

UNLOCK new avenues for customer engagement and revenue growth. 

CONNECT with industry peers, meet innovative providers and explore the latest solutions.


At every touch point, from discovery through booking, check in, on-property experience, check out, and post-stay engagement and loyalty, there are opportunities to engage, delight, and enhance revenue.


It’s not just about “heads in beds” anymore! The hottest guestroom tech can facilitate entertainment, leisure, activities, food, and beverage, communications, concierge services, and more — all with ample opportunities for upselling.


App based tools are making it easier than ever to hire the right hotel staff, train them in meaningful and engaging ways, pay them at a cadence that works for everybody, and facilitate cashless tipping.

Released at HTF, Hospitality Technology's annual survey provides tech leaders with valuable benchmarking data to navigate the year ahead.

Discover What Your Guests Really Want. And what they Need. Plus...

  • Hotelier technology budget projections for the coming year
  • Top tech initiatives and the business drivers behind them
  • Major challenges and practical solutions for the industry
  • Strategies to achieve a real return on investment
  • Industry perceptions about emerging solution categories

The Hotel Visionary Awards, presented annually by Hospitality Technology, celebrate innovation & excellence within the hospitality industry, amplifying achievements and recognizing contributions.

Hotel Visionary Awards Expand in 2024 with New Categories! Nominations Are Now Open!

  • Celebrating innovation and excellence in hospitality
  • Unveiling inspiring stories that shape the industry
  • Rallying the industry with a dynamic call for nominations
  • Sponsors proudly championing their customers as finalists and winners
  • Elevating winners to superstar status, igniting industry inspiration

Nomination Deadline: September 6, 2024

Attendee registration to the Hotel Technology Forum is open to senior-level executives at hotel / hospitality operators who make or influence technology decisions for their organizations. Technology solution providers can attend HTF through sponsorship only. For assistance with your registration or to learn more about sponsorship, contact us.

HTF is presented by Hospitality Technology magazine.