Hotel Technology Forum is the premier event for hotel leaders to explore solutions and drive innovation.

As the lodging industry welcomes soaring travel demand and rising occupancy, truly winning the customer - from easy booking, to frictionless on-property experiences, to lifetime loyalty - is more vital than ever. 

At HTF 2024, we unite technology, marketing, revenue management, and guest experience decision makers to explore solutions and Win the Customer.

We'll delve into how the seamless integration of these crucial components can propel your properties to new heights of excellence in today's competitive hospitality landscape. 

REAL-WORLD META WINS

HTF is bringing real-world case studies to the stage that demonstrate applications in the Metaverse. Learn how virtual environments are being employed to cut training costs, minimize food waste, foster customer loyalty, and enhance marketing efforts.

CYBER-CRISIS RESPONSE

When a cybersecurity breach occurs, swift and coordinated action is crucial. HTF attendees will role-play, as executive team members, how to respond to a simulated data breach. Get valuable practice in critical thinking, taking decisive action, and honing your response to a cybersecurity crisis.

START-UP INNOVATORS!

HTF is handpicking a selection of startups to present cutting-edge products and services. Curated for their ingenuity and impact, these brands will showcase the most exciting new concepts in technology. This session is a must-attend for anyone looking to stay at the forefront of innovation.

Discover what your guests want and what they're willing to pay for.

Released at HTF, Hospitality Technology's annual survey provides tech leaders with valuable benchmarking data to navigate the year ahead, including:

 

  • Hotelier technology budget projections for the coming year
  • Top tech initiatives and the business drivers behind them
  • Major challenges and practical solutions for the industry
  • Strategies to achieve a real return on investment
  • Industry perceptions about emerging solution categories

IGNITE YOUR NETWORK.

Connect with fellow hotel professionals & technology solution providers

DISCOVER how your peers are using new strategies to drive revenue.

UNLOCK new avenues for customer engagement and loyalty.

CONNECT with innovative providers and explore the latest solutions.

The HTF agenda includes curated speakers and featured case studies, interactive workshops, and valuable networking. It all takes place at Terranea Resort, a world-class destination for hospitality on the southern California coast.

Thank you for submitting your Nominations for the Hotel Visionary Awards! Nominations are now closed and finalists will be announced in September!

Honoring the hospitality industry's most innovative brands, leaders and solutions, for 19 years and counting...

What's New in 2024:

  • First-ever Lifetime Achievement Visionary Award
  • Rising Star Award will honor the industry's future leaders
  • Eight all-new Solution Categories, including Guest Experience, Sales & Marketing, Infrastructure, Revenue Management and more!
  • HTF to host the Visionary Awards Banquet honoring this year's winners!