25+ year veteran in loyalty marketing and customer digital solutions. Mark started his career as a software developer of online marketing and data entry solutions. As an entrepreneur he pioneered online marketing and geolocation technology that supported many of the online location marketing services today. Most recently he has performed key roles helping marketers build loyalty, cross channel messaging and analytic programs. Having key roles with companies like FICO, Kobie Marketing, Marigold (Formerly Cheetah Digital), he helped clients create customer focused, data-driven marketing solutions aimed at influencing profitable customer behavior.